It seems like almost overnight, every platform — from Google search engines to refrigerators — has developed artificial intelligence that promises a more streamlined, intuitive user experience. However, many people, including actress and comedian Ilana Glazer, ( Comedy Central/ Broad City ), complain about the forced introduction of AI into search engines, websites, and even email inboxes.
Well, Ilana is not alone. Dr. Fei-Fei Li, co-director of the Stanford Institute for Human-Centered AI, is working hard to explore the future of AI and consider governance and policy structures as the technology evolves. However, groups like The People’s Justice Council (PJC) say we need to act now and #minusai to protect communities from the environmental cost of AI.
How to #MinusAI
This short video from The People’s Justice Council offers a quick tip on how to remove AI overview prompts from web searches and explains why this one act can play a HUGE role in reducing greenhouse gas emissions and the energy and water use of the data centers that fuel AI.
On Saturday, October 11th, PJC launched the Minus AI campaign at their annual People’s Gala, hosted at the Atlanta Zoo. The event brought together faith and community leaders to join the movement and raise awareness of the environmental impacts and burdens associated with the increased use of AI technologies and the affiliated growth of data centers and the expansion of natural gas pipelines and compressor stations.
For PJC. the Minus AI campaign goes beyond just stopping those annoying summaries. In the campaign preview video, PJC Policy Director, Kyle G. Crider, notes, “AI and the massive data centers that power it are part of the people and planet-killing dirty deals that are making profits for a few while killing many. That is privatized profits, socialized costs. We want to ensure that people and planets are not sacrificed on the altars of power and profit.”
Here are some ways to join the Minus AI campaign:
- Add your name to this Google form as a Partner or Supporter
- If you are representing an organization, become an official named partner of the Minus AI campaign and help amplify the campaign
- Recruit others to partner with us in the Minus AI campaign
- Using #-AI or #MinusAI tag, like, share, and follow us on social media
- Like -AI posts on IG/FB/Threads, Bluesky, X/Twitter, Substack, TikTok
- Take a screenshot or make a video of you adding -AI in your search bar and use the #-AI hashtag on social media
- OR Upload your -AI challenge pics and videos HERE
- Fund the campaign contact revmalcom@thepeoplesjusticecouncil.org and cc mareshah@thepeoplesjusticecouncil.org
- Sign up to join our $12 for 12 Million recurring payment partnership
For more updates visit thepeoplesjusticeouncil.org
